New layout for YouTube to be launched next week

By Getting Updated Blog[marketing.getupdated.co.uk]

In spite of the numerous requests from YouTube users to keep the previous layout, the company plans to transfer all its members to a remodel of its channel pages next week which has been in testing for many months now. Google, who is the owner of the video sharing website, thinks that the new design will give both YouTube members and visitors a better user experience.

The launch of the new layout for the video sharing site comes with the revelation of the number of videos online that are being viewed in the UK by comScore’s Video Metrix service. The figure states the number is up by 47 percent as compared to the figure last year and is quickly reaching 5 billion.

Google emerged victorious out of the increased online viewing habits as YouTube’s display advertising reached about 18 million people in that particular month. 99 % of all the videos viewed on Google are from YouTube. The video sharing site is also first when it comes to multimedia display advertising reach. In April it accounted for 18.5 million viewers who viewed 621 million display ads in total.

The news of the switch over to the newly designed channel pages on the 15th July has resulted in YouTube members leaving 316 pages with thousands of comments, the majority of which are negative.